Release Date: September 2026

In collaboration with Bryan Adams, based on his upcoming book Sell The Truth

For most candidates, the first real impression of you happens online, in your profile, your posts, and your job ads, long before any conversation. This course helps recruiters build an honest, credible presence that the right candidates believe and the wrong ones rule themselves out of. Learners work through the trust shift reshaping hiring, the Give and Get approach to telling the whole truth, and the practical moves that turn an online presence into a genuine talent magnet.

Learning Goals:

Understand why talent attraction now runs on belief. See how collapsing information asymmetry and declining trust mean the recruiters who win are the ones candidates believe, not the ones who polish hardest.

Attract the right people with Give and Get. Honour the whole truth of a role so the hard parts become terms of engagement that draw the right candidate and filter out the wrong one.

Match your message to the right truth. Recognise which of the three truths (reputation, expectations, experience) a moment calls for, and stop defaulting to the comfortable middle in every channel.

Turn your online presence into a talent magnet. Audit your profile around what you can evidence rather than claim, and write job posts the people already in the role would recognise.