TWO New Learning Paths available!
In collaboration with Bryan Adams, based on his book “Sell The Truth”
Licensed Talent Magnet (for Recruiters)
For most candidates, the first real impression of you happens online, in your profile, your posts, and your job ads, long before any conversation. This course helps recruiters build an honest, credible presence that the right candidates believe and the wrong ones rule themselves out of. Learners work through the trust shift reshaping hiring, the Give and Get approach to telling the whole truth, and the practical moves that turn an online presence into a genuine talent magnet.
You'll learn to:
Understand why talent attraction now runs on belief
Attract the right people with Give and Get
Match your message to the right truth
Turn your online presence into a talent magnet
Pain points solved:
Strong-looking candidates who never convert because the presence feels like marketing
Mismatched applicants drawn in by inflated, polished job ads
A recruiter brand built on claims candidates see through in seconds
Licensed Talent Magnet (for Hiring Managers)
Candidates judge the manager and the team they would actually join, not just the company name, and they form that view online before the first interview. This course helps hiring managers show up honestly, both in their digital presence and in the room, so the right people lean in and the wrong fits opt out early. Learners build a credible team reputation, carry truth into interviews without it feeling like marketing, and represent the real role clearly enough that the right candidate self-selects in.
You'll learn to:
Own your reputation contribution as a hiring manager
Stop defaulting to the expectations layer
Carry truth into the interview without selling
Represent the real job so the right person self-selects in
Pain points solved:
Top candidates choosing other teams because the hiring manager is invisible or generic online
Mis-sold roles leading to early attrition and re-hiring
Interviews that pitch a fantasy version of the job rather than the real one
Check out our PROMO VIDEO!